Here are the popular flavors we think will be big this year, plus recipes to try these trends at home. We’re getting ready to say hello to summer—and with the new season comes lots of delicious things to eat and drink. Trending flavor profiles will draw inspiration from the […]
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Here are the popular flavors we think will be big this year, plus recipes to try these trends at home.
We're getting ready to say hello to summer—and with the new season comes lots of delicious things to eat and drink. Trending flavor profiles will draw inspiration from the garden—from fresh fruits and vegetables to herbs and edible flowers. When it comes to popular beverage trends, easy day-drinking is the name of the game. Think: low-ABV drinks, nonalcoholic spirits and a bumper crop of new canned cocktails that are easy to throw in the cooler for a day at the beach or a summer barbecue.
Here's what we expect to see more of this summer:
1. Passion Fruit
Passion fruit is having a moment in the summer sun—from White Claw's new Passion Fruit hard seltzer to Vonbee Passion Fruit Honey Puree, a Korean product gaining popularity in the United States. On Google Trends, search queries for "passion fruit honey puree" saw a 1,050% increase in the last 12 months, as shoppers tried to track down the popular product sold at some Costco locations. Passion fruit lends tart tropical flavors to drinks and desserts. My personal favorite is passion fruit puree mixed into Ellenos Greek Yogurt (a Seattle specialty sold in retail locations nationwide). In April, views of articles and recipes related to passion fruit grew 1,469% on EatingWell.com compared to last year.
2. Cucumber Everything
What makes a recipe go viral? Here at EatingWell, anything with cucumbers, apparently. Cucumbers are a crunchy, refreshing summer vegetable. They're readily available, relatively inexpensive and offer some health benefits too. Perhaps that's why whenever we publish a new cucumber recipe, it just takes off. Case in point: we refer to this as *the* Cucumber Sandwich here at EatingWell, because it went instantly viral as soon as we published it. Who knew? Maybe cucumber sandwiches have a certain nostalgia people are drawn to right now. As one reviewer says, "My very British grandmother used to make cucumber sandwiches for my sisters and me along with 'nursery tea.' Thank you for the reminder. Your version is quite nice and a lovely memory." In April, views of articles and recipes related to cucumbers overall grew 180% on EatingWell.com compared to last year. Views of cucumber salads grew 237%.
3. Baby Bok Choy
Two things we know about EatingWell cooks: they're busy and they love their veggies. They are always on the lookout for simple recipes that let the fresh produce shine, dressed up in a flavorful sauce that cooks up fast. So what veggies are trending this year? Baby bok choy, for one. In April, interest in baby bok choy grew 176% on EatingWell.com compared to last year. Baby bok choy cooks up in minutes, making it a great easy weeknight side. It's also loaded with nutrients, like its cruciferous cousins—Brussels sprouts, cabbage and kale.
4. Matcha
Matcha is a finely milled green tea powder with deep cultural roots in China and Japan dating back centuries. The tea has a distinct bright green color and is traditionally served whipped into hot water as a beverage. Matcha has gained popularity in the U.S. in recent years, showing up as flavoring in popular menu items, in food products like latte mixes and snacks like Pocky and Kit Kat, and even in deodorant. In April, interest in matcha grew 376% on EatingWell.com compared to the previous year.
Learn more about the history, cultural context and different types of matcha powder available on the market today, plus our favorite brands, in our matcha powder taste test guide.
5. Lavender
Perhaps the elevated levels of stress we've all been facing over the last couple of years have us turning to recipes and ingredients that soothe. Lavender lends a comforting nostalgia to some dishes. It's commonly included as an ingredient in herbes de Provence blends. The herb has calming medicinal properties as well. In aromatherapy, lavender has been shown to help reduce stress. Lavender-infused drinks and desserts are rising in popularity—from cheesecake to lemonade and cocktails. Interest in lavender as an ingredient grew 514% on EatingWell.com compared to last year.
6. Hibiscus
Widely available in many countries in the form of an herbal tea and an ingredient to cook with, hibiscus lends a tart, floral flavor and gorgeous crimson color to beverages and dishes like tacos. "I freaking love hibiscus tea," says Carolyn Malcoun, EatingWell's senior food features editor. "I had it in Jamaica forever ago and it stuck with me. Ever since, I make hibiscus tea and chill it for summer drinking. It's so refreshing and so pretty."
Drinking hibiscus tea is not only delicious, it has health benefits too. It contains anthocyanins and other antioxidants that may help to lower blood pressure. We're seeing hibiscus appear in more and more beauty products for its purported anti-aging properties, and as a flavoring in beverage products like Q Mixers' Ginger Beer and Sorel, a hibiscus-based liqueur.
Note: For safety, it's best to consume prepared hibiscus products rather than picking your own, and to consume it in moderation. Hibiscus may be toxic to pets. And hibiscus (and many other herbal teas) are not recommended during pregnancy.
7. Ice Cream, Reinvented
This summer, expect all your ice cream wishes to come true, and then some. We're seeing next-level ice cream with flavors from everything bagel seasoning to mango sticky rice and more. Ice cream sandwiches are having a moment, too. In April, traffic on ice cream sandwich recipes and articles grew 136% since last year on EatingWell.com.
The plant-based ice cream trend we've seen in the freezer aisle will make its way to more ice cream shops. Interest in dairy-free recipes grew 22% on EatingWell.com in April from the previous year.
8. Edamame
Soybeans are an affordable, versatile plant-based protein option—a 1-cup serving contains 18 grams! Soy sometimes gets a bad rap when it comes to health, but it actually contains some beneficial properties for your heart and brain. Eating plant-based protein in place of meat is better for the planet too. As Malcoun reported earlier this year, "If Americans swapped plant proteins for 25% of their beef, pork and poultry, we could reduce greenhouse gas emissions by an estimated 82 million metric tons annually."
Interest in articles and recipes related to edamame jumped 141% last month on EatingWell.com, compared to the prior year. We think the trend will keep going as consumers look for plant-based protein alternatives. It's so convenient, too. Keep a package of shelled edamame in your freezer for a last-minute meal idea to top your salad this summer. I also like to keep frozen edamame in the shell on hand for an easy snack kids love.
9. Canned Cocktails
When it comes to popular drinks trends, expect to see more canned cocktails in the cooler. On Google Trends, search queries for "canned margarita brands" saw a 700% increase in the last 12 months, while interest in "best canned cocktails" is up 850%. If you think you're not a canned cocktail fan, this is a category worth exploring again. More and more distilleries and spirit companies are releasing their own canned cocktails, which mean better quality and more variety. Find everything from classic gin and tonics and mojitos to more complex flavor profiles like Drifter Cocktail Co's passion fruit caipirinha, Hunni Soju's new sparkling cocktails, featuring flavors like yuzu and elderflower, and the Long Drink, a Finnish gin soda with citrus flavors.
10. Low-ABV & Nonalcoholic Drinks
People are drinking less alcohol than they were in the early days of the pandemic. Some are cutting it out altogether, while others are sober-curious. Whether you're cutting back here and there, like trying Dry January, or choosing options with less alcohol (low-ABV), you're not alone! In April, year-over-year interests in mocktails and nonalcoholic beverages grew 40% and 41% respectively. Make sure to toss some NA beers into the cooler this summer for easy day-drinking. Athletic Brewing Co.'s Cerveza Atletica is crisp and clean—just the thing to crack open in the hot summer sun. Or if you are a seltzer fan who adores craft beer, give Hoplark's sparkling waters a try. You can shop by your favorite hop for a refreshing sip.
